According to Timex's advertising propaganda, athletes should not swim, bike, run, jump, climb, throw or kick without an attached Ironman watch.
But are actual athletes as passionate about the range and do they rely as heavily on the watches as their American creators believe they ought to?
Timex's Ironman sub-brand is reportedly used by the firm to attract younger consumers, according to marketing trade press in the US.
But it has also turn out to be the mainstay of many a effective sports
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